Art Directors Club of Tulsa

Season 56 - Lore

As Creative Lead and Art Director for ADCT Season 56, I developed a comprehensive design system built around the theme “Lore.”

The concept explores the relationship between storytelling and design. In mythology, lore is how ideas are passed down through generations. In design, “lorem ipsum” serves as a placeholder—holding space for meaning before it’s fully realized. This season merges those two ideas, encouraging creatives to move beyond placeholders and craft narratives of their own.

Visually, the system draws from medieval design language—blackletter typography, illuminated manuscripts, heraldic symbols, and mythic imagery—reinterpreted through a contemporary lens. Ornate drop caps, gilded textures, and symbolic illustrations were used as modular elements across posters, social content, speaker announcements, and event materials.

The identity balances structure and expression. A restrained typographic framework allows for expressive storytelling moments, where compositions feel discovered rather than constructed—like fragments of a larger narrative.

Applied across a full season of programming, the system creates a cohesive yet flexible visual language that invites members to contribute their own voice, reinforcing the idea that design is not just execution, but authorship.